Specify. Supply. Apply.
Three pillars of coatings success — and where experienced, objective expertise makes the difference between a coating that lasts and one that fails.
Where Coatings Failures
Have Real Consequences
Each sector presents unique coating challenges. Experienced, objective guidance ensures the right system is specified, sourced, and applied — the first time.
Understanding Protective
Coating Chemistry
Selecting the right coating starts with understanding the chemistry. Below is a detailed breakdown of the three most important coating families in industrial and infrastructure applications — including the sub-types that matter most in the field.
At the Forefront of SIPP
SIPP (Spray-In-Place Pipe) technology eliminates the need for excavation by applying structural coatings from within the pipe — a paradigm shift in pipeline rehabilitation for water, sewer, and industrial systems.
Coatings Counsel provides specification, QC oversight, and contractor management for SIPP projects — from feasibility assessment through final inspection and documentation.
For Water & Wastewater,
We Recommend Warren Environmental
When our clients need a proven coating contractor for water and wastewater infrastructure, Warren Environmental is our preferred recommendation — a company whose products and application standards we trust completely.
Corrosion Under Insulation
& Fire Protection
Two of the most technically demanding — and most frequently misspecified — coating applications in oil & gas and industrial facilities. Both require deep knowledge of the interaction between coating chemistry, substrate conditions, and the operating environment.
Copsys Intelligent Digital Skin
Intelligent Skin — Video Demonstrations
Specification Support & Technical Guidance
Getting the coating right starts long before the first brush stroke. Coatings Counsel works directly with engineers, owners, and project managers to ensure the right product is specified, the right contractor is selected, and the right outcome is achieved — every time.
Fractional Sales & Business
Support for Contractors
Running a coatings contracting business means wearing every hat at once — estimating, sourcing, hiring, selling, and executing. Coatings Counsel offers a unique Fractional Sales & Operations model that gives your business access to senior-level expertise without the cost of a full-time hire.
Fractional Sales engagements are structured as monthly retainers with a defined hour commitment. Choose the level that fits your current needs — scale up or down as your business grows.
16 Years of Expertise.
Your Project's Best Interest.
When a coating fails, the consequences are measured in millions of dollars, regulatory penalties, and safety incidents. The difference between success and failure is almost always in the specification and oversight — not the product itself.
Coatings Counsel brings 16 years of hands-on experience across every major coating chemistry and industrial sector. We work with preferred manufacturers and trusted suppliers — including Warren Environmental for water and wastewater applications — while always prioritising the right solution for your project over any single product line.
Now in our third year of independent consulting, we've built a track record of successful projects across water infrastructure, oil & gas, CUI mitigation, fire protection, and advanced coating technologies.
Work With UsKnowledge That Protects
Your Assets
From understanding the difference between a coating and a liner, to avoiding costly failures, to knowing when cold welding beats a shutdown — this is the kind of practical knowledge Coatings Counsel brings to every project.
Coatings Counsel Coating Calculator
Theoretical coverage, wet film thickness, surface area, and material quantities — built on the same formulas used by coatings professionals.
Calculate theoretical spreading rates, wet film thickness, surface areas for tanks, pipes, manholes, and more. Free to use — no login required.
Learn More About Coatings
Practical reference documents developed from 16+ years of field experience. Download and share freely — our goal is to raise the standard of coatings knowledge across the industry.